Aarthi Ganesh

Toolkit

Adobe Suite

Illustrator
Photoshop
After Effects
XD
Premiere
Lightroom
Dreamweaver

Prototyping

Figma
Sketch
InVision

Programming

HTML
CSS
Javascript

Awards

2019 Electric City Hacks

1st Place
Best UI/UX Design
Most Innovative Project

Design

Lead UI Designer

TRAINER

Designed logo
Created wireframes and high-fidelity mockups for the app working in conjunction with the developer and founders to revise and refine the design

UX Researcher

After the Storm

Journey mapping the interaction experience of Ottawa locals and their encounters with government services in the wake of the tornado that hit Ottawa and using the data collected to provide suggestions for improvement of specific services and processes.

Contacting and interviewing locals to collect data on their experience post-tornado
Consolidating collected data into highlights and creating various journey maps by clustering similar experiences

Marketing + Design Lead

IEEE Student Professional Awareness Conference

Re-branded the event
Designed marketing content such as patronage packages, banners, flyers and business cards that lead to the direct acquisition of various sponsors such as Deloitte, Accenture and QNX as well as over 200 participants.

Marketing + Design Lead

cuHacking

Re-branded hackathon
Lead the digital promotion of the 24 hour Hackathon through various media outlets including Facebook, Twitter and Snapchat by creating flyers, banners and video trailers that attracted over 500 applicants.